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Is Boeing’s Stock a Value Trap or Turnaround Play?

June 13, 2025
in Market News, Stock Analysis
Is Boeing’s Stock a Value Trap or Turnaround Play?

The Boeing Paradox: Undervalued or Just Unfixable?
Boeing, once the crown jewel of American aerospace innovation, is today one of the most hotly debated stocks on Wall Street. Once synonymous with safety, scale, and global prestige, the company has endured a stunning fall from grace—marred by high-profile disasters, relentless supply chain woes, and a corporate culture that investors increasingly view with suspicion. Yet Boeing’s battered share price and storied brand still attract deep-value buyers, activist investors, and long-term optimists who believe the company may be nearing a long-overdue turnaround. But is this faith warranted—or is Boeing simply a value trap dressed up as a comeback story?

The stock has shed nearly 60% of its value since its 2019 peak, even as rival Airbus continues to capture market share. Since January 2024, Boeing’s price action has been volatile, driven by delays, production halts, executive reshuffling, and growing regulatory scrutiny. Still, bulls argue that a full rebound in commercial air travel, alongside a historic defense backlog and the company’s deep ties to Washington, offer the ingredients for a sharp turnaround. But skeptics aren’t convinced. They point to Boeing’s repeated missteps with the 737 MAX program, a weak balance sheet, and eroding brand confidence as proof that the problems run deeper than cyclical softness.

737 MAX: The Albatross That Won’t Go Away
At the heart of Boeing’s troubles lies the 737 MAX. Once touted as a game-changing, fuel-efficient workhorse for short-to-medium haul routes, the jet has instead become Boeing’s Achilles’ heel. Following the two fatal crashes in 2018 and 2019, the aircraft was grounded worldwide for nearly two years. While it has since been recertified and returned to service, the program continues to be a source of disruption.

In early 2024, a series of quality control failures—ranging from improperly drilled holes to concerns over rudder control systems—forced Boeing to slow production and delay deliveries. The FAA has since stepped up oversight, even embedding inspectors within Boeing’s facilities to monitor compliance in real-time. These delays have infuriated airline customers, especially United Airlines and Ryanair, which have threatened to shift future orders to Airbus if Boeing cannot meet deadlines.

The delivery delays carry cascading consequences. Airlines face fleet planning headaches, and Boeing’s own cash flow—already fragile—takes a hit with every postponed handover. In Q1 2025, Boeing delivered just 66 commercial aircraft, far below the expectations of both analysts and clients. As of May 2025, the company had more than 4,000 aircraft in backlog, but only 35% of those were MAX orders currently moving on schedule.

While Boeing has hired thousands of new engineers and auditors, critics say the company’s deep-rooted focus on cost-cutting and financial engineering—particularly under former CEO Dennis Muilenburg—has hollowed out its quality-first culture. Incoming CEO Stephanie Pope has pledged to “rebuild Boeing’s engineering core,” but operational fixes take time, especially when trust has eroded both internally and externally.

Defense Division: A Cushion or a Crutch?
One of the few bright spots for Boeing is its defense and space division. In a world of rising geopolitical tensions—from the South China Sea to Eastern Europe—demand for military aircraft, satellites, and cybersecurity platforms has surged. Boeing’s KC-46 Pegasus aerial refueling tanker, F-15EX fighter jets, and various classified defense projects have all seen stronger-than-expected bookings.

In Q2 2025, the defense segment accounted for nearly 50% of Boeing’s total revenue, a dramatic shift from its pre-2019 commercial-heavy mix. The backlog now stands at over $70 billion, driven by long-cycle government contracts that offer predictability even as commercial volatility persists. Moreover, Boeing’s strong ties to the Pentagon and NATO allies give it a level of insulation rarely afforded to civilian aerospace players.

However, not all is well in defense either. Several programs, such as the VC-25B (Air Force One replacement) and T-7A trainer jet, have suffered from cost overruns and schedule slippage. While these may not carry the headline risk of a 737 MAX issue, they eat into margins and raise questions about execution discipline.

Still, the market is willing to forgive these shortcomings—for now. The sheer size of the global defense pie, combined with Boeing’s entrenched position, makes it hard to ignore. If commercial fixes begin to stick, the defense division could shift from being a crutch to a meaningful source of operating leverage.

Activist Pressure and Strategic Repositioning
Boeing’s persistent underperformance hasn’t gone unnoticed by activist investors. In late 2024, Elliott Management and ValueAct both disclosed positions in Boeing, urging the board to accelerate restructuring and consider breaking the company into separate defense and commercial entities. Their thesis is straightforward: the two businesses have fundamentally different capital requirements, growth rates, and risk profiles, and combining them dilutes value.

So far, the board has resisted calls for a split. But it has taken other steps to appease shareholders. In March 2025, Boeing announced a sweeping reorg that consolidated engineering oversight, streamlined management layers, and realigned executive incentives to focus on delivery targets, safety benchmarks, and cash flow metrics.

The company also initiated a modest share buyback program—the first since 2018—signaling confidence in its balance sheet despite ongoing losses. Free cash flow turned positive in Q1 2025 for the first time in nearly five quarters, driven largely by defense receipts and working capital improvements.

Wall Street’s response has been mixed. While some institutional investors applaud the changes, others argue that the pace of reform is too slow and that Boeing’s leadership lacks the urgency needed to compete with Airbus, which is expected to deliver over 1,100 planes in 2025 versus Boeing’s projected 500.

Turnaround Metrics: What to Watch
For investors wondering whether Boeing is a buy, the answer hinges on watching a few critical metrics over the next 6–12 months. First and foremost is 737 MAX delivery cadence. Analysts estimate Boeing needs to ramp up to 40–50 monthly deliveries to meet its 2026 targets. Anything less could trigger customer cancellations and erode backlog confidence.

Second is regulatory tone. The FAA’s public statements, along with ongoing probes by the NTSB and Congress, will offer insight into how much leash Boeing has left. A further incident or whistleblower report could derail progress entirely.

Third is free cash flow. Boeing has guided to positive FCF for full-year 2025, but this assumes sequential improvements in delivery volumes and stable input costs. Given the fragility of its supply chain, even minor disruptions could jeopardize this assumption.

Fourth is management credibility. New CEO Pope must win over both the Street and her own workforce. Key departures or misaligned communications could reignite the perception that Boeing is still flying blind at the top.

And finally, watch activist activity. If pressure intensifies, we could see board reshuffling, divestitures, or even an outright breakup proposal gaining traction. For now, though, Boeing remains one company—stumbling but still flying.

Conclusion: Value Trap or Deep Value?
Boeing is a complex, high-stakes bet on both operational recovery and institutional memory. The company still commands enormous intellectual capital, a valuable defense business, and unrivaled global brand recognition. But its track record over the past five years suggests that execution, not potential, is the real bottleneck.

For patient investors with a tolerance for turbulence, Boeing may offer long-term upside—especially if the commercial segment stabilizes by 2026 and geopolitical tensions keep fueling defense contracts. But make no mistake: this is not a turnaround stock with clear visibility or short-term catalysts. It is a long, difficult climb out of a self-dug hole.

Whether Boeing is a value trap or a turnaround play ultimately comes down to trust—can the company consistently deliver on its promises for the first time in years? If yes, the upside is substantial. If not, investors may find themselves stuck in a holding pattern indefinitely.

Tags: 737 MAX delivery delaysaerospace stocksBoeing stock 2025Boeing turnaround
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